About Dinner

Stouffer’s is running a commercial in heavy rotation for their Let’s Fix Dinner campaign. The point of the campaign is to fix (as in correct) dinner by getting families to fix (as in make) dinner at home and eat together around the table. The spot shows a family setting the table, making a salad and heating a Stouffer’s lasagna. The voice over says the family is having Italian Night, a new tradition they had started. But my question is this: if you have time to put a table cloth, nice place settings, candles and all the accoutrement of a nice restaurant meal, how do you not have time to make lasagna from scratch?

Lasagna is one of the easiest dishes in the world to make. If you just follow the directions on the box of noodles, you will have at least a passable meal. If you want it to be slightly healthier, you can use fat free cottage cheese instead of ricotta. If you don’t want to use all the pots involved in scratch lasagna, you can even find noodles that cook just in the juices they’re baked with. Admittedly, if you want ground beef in the dish, you will have to use a frying pan in addition to the lasagna pan. But, guess what? Fresh lasagna, even a mediocre recipe, tastes better than a frozen meal every time. And the leftovers are even better.

Now maybe not everyone has time to add 15-20 minutes of prep time. But are those people also giving their dinner table the full Martha Stewart treatment?

If you get tired of lasagna on your Italian night, I’m going to break the rules and share a family recipe with you right here on my blog. This is really easy to make (almost impossible to mess up, really), and even gets young kids to eat zucchini.

Grandpa Lou’s Elbows and Zucchini

  • 4 lbs. zucchini (or any squash)
  • 1 large onion, diced
  • 2 or 3 cloves of garlic, finely chopped
  • 1 green pepper, diced
  • 2 tbsn. olive oil
  • 1 can of tomato sauce (or strained canned tomatoes if you want it chunky)
  • 1 lb. noodles (we use elbow macaroni, but you can use anything you want)
  • Spices to taste: salt, pepper, basil, oregano

Start the water for the noodles first, and add the noodles whenever the water is ready. Sauté garlic in olive oil until golden. Add the zucchini or squash, onion and green pepper, and season with salt, pepper, basil and oregano to taste. Cook until al dente. Add tomato sauce (use less if you want it less runny). Strain the noodles and combine.

This makes a LOT of food (hey, Grandpa Lou was Italian, what do you expect), so if you are cooking for less people or don’t want tons of leftovers, you can reduce the ingredients. The proportions here are just for example, there is basically no way to screw this up: it’s just zucchini, sauce and noodles. If you under-salt, the zucchini will be fairly bland, so don’t do it.

Image credit:

Sponsor my iPad Update

This is a quick update to yesterday’s Sponsor my iPad post. I’ve got my first two iPad sponsors: Aaron Dotson (on behalf of Virginia Supportive Housing) and Wine and Beer Westpark (my favorite local source of home libations). I’ve still got a long way to go to get my iPad, but the early results are promising. If you know someone who might be interested, please share this post (you can tweet it, too).

Here’s a quick summary of the original post: I want an iPad, and in order to buy one, I’m asking for sponsors. Each sponsor will have their logo placed on the back of the iPad, which I will show off where ever I go, including all around Richmond and to conferences in places like Aspen. I’m accepting a maximum of eight sponsors, because that’s how many will fit on the back of the iPad.

If I get to four sponsors, I will buy the iPad, but here’s the new wrinkle: if I get all eight sponsors, I’ll not only buy the sponsored iPad, but also a second to give away. (The second iPad will not have any logos affixed to it—the winner will receive a pristine iPad in the original packaging.)

Contact me today at my email address on twitter @tonyskyday to sign up.

Sponsor my iPad

Some people think it’s the most revolutionary computing device every produced. Others think it’s the worst thing that could to happen to computing. Some people think it’s nothing compared to some imaginary future Linux or Windows-based tablets. But, all these opinions have one thing in common: everyone is talking about the iPad.

When the iPhone was released, it was a revolution of its own. Any time someone pulled an iPhone out of his pocket, everyone in the room wanted to see it. And the iPad won’t be any different. It is going to be a show piece that everyone, everywhere just has to see, touch, and experience.

And I want one. Badly.

So here’s my proposal: I want to find up to eight brands or companies to sponsor my iPad in exchange for logo placement on the back of the iPad. I will use the sponsorship money to purchase an iPad, and produce high-quality vinyl stickers of the sponsors’ logos to decorate the back. 

What’s in it for sponsors? Well, everyone who sees my beautiful new device will, of course, see your logo. I’ll blog and tweet the whole experience (including iPhone app reviews, like this Sonos app review which received 10,000 views in a single day). I’ll show off the iPad and my sponsors to everyone who comes near me. And I’ll take the iPad with me on business trips, like the PRSA Travel Conference in Aspen.

So, contact me today at my email address on twitter @tonyskyday to sign up.

UPDATE: Mere minutes in, and I’ve got my first sponsor—thanks Aaron Dotson for contributing on behalf of Virginia Supportive Housing! Email me to join some great company.

UPDATE 2: And I’ve got a second sponsor—thanks Matt from Wine and Beer Westpark. Definitely check out his blog, they are doing some cool stuff over at WBW. And check out their swarm party on the cover of the latest issue of Richmond Grid.

The Blind Side Kinda Sucked

A chronicle of my trip to San Fancisco.

Skip to the part about The Blind Side, if you so choose.

Last week I attended Eye for Travel’s Social Media Strategies for Travel conference at the Hyatt Fisherman’s Wharf. I haven’t updated the blog in a while, so I thought I’d write about the trip in general and the conference specifically.

First, for what it’s worth, I didn’t have any trouble with the signal on my iPhone while I was there. But, I stayed near Fisherman’s Wharf most of the time.

I flew out at four on Tuesday, so I had time to rally the office (and some people from other nearby offices) for #takotuesday at the Boka Tako Truck. The tacos were great and I highly recommend that you check them (they post their schedule on their web site and on Twitter).

The conference, which was all day Wednesday and Thursday, had an interesting format—it was organized into panels, but the panelists gave presentations individually, then answered questions from the attendees as a group. As you can imagine, the results were somewhat mixed. I particularly liked the presentations by Virgin America, Google, InterContinental Hotel Group, Forrester Research, and Vail Resorts. The conference organizers promised to make the slides available, and if they’re on the web somewhere, I’ll link to them with some more detail about the presentations.

There was some talk about Foursquare at the conference (but not as much as I thought there would be, considering all the hotels represented) and someone added the event as a location, but after just two checkins at the hotel restaurant I was awarded mayorship. I guess I was the only one willing to publicly declare my presence in a hotel bar.

I’ve been to several SMCRVA events, and even a social media conference in Fairfax, so I was curious to see if people outside of Virginia had anything different to say about social media. I did learn some new things about how hotels and other locations are using social media, but for the most part there doesn’t seem to be anything big we’re missing in RVA. I wonder if a general-interest social media conference would have been a different experience.

A buddy of mine from college happens to live out in San Francisco, so we caught up on Thursday after the conference. It was great to see him, but my main takeaway from the experience was that I’m old: I hadn’t seen him in nearly ten years.

(Skip the following long story about my flights home.)

Friday morning after breakfast I stopped by the hotel’s business center (a euphemism they use for a closet with two crappy computers with credit card readers on them) to print my boarding pass. (Fortunately, they did provide the ability to print boarding passes for free.) That’s when I found out my one o’clock flight was delayed until after three. Meaning I’d miss my connection to RIC. Delta’s web site nicely offered to let me book an alternate flight, but the slow-as-molasses “business center” computer had time limit, which expired while I was looking for a new seat.

I called the airline who nicely offered to let me stay overnight in Detroit and fly back to Richmond in the morning. Thanks, but no thanks. I tried to talk them into booking a different airline that would get me back to RIC around midnight as planned, but the best I could do was book a 10:45 p.m. red eye to Atlanta, to arrive home at 10 a.m.

For some reason, my boarding passes would not print from the Delta site. Expecting a problem (my day hadn’t been going swimmingly so far), I cut short my tour of San Francisco and headed to the airport four hours early (unwisely subjecting myself to rush hour). I checked in at the ticket counter, and still didn’t get a boarding pass—I would have to get my seat assignment at the gate just before boarding.

When they finally started handing out seat assignments, I had the sinking feeling I’d end up jammed in a center seat for a 5+ hour flight. They asked for volunteers to get bumped to morning flight. Figuring I would rather be comfortable in a hotel in SF than jammed on an overcrowded flight, I jumped and was the second volunteer. And the offer of a $400 voucher didn’t hurt either.

As it turned out, they were able to put me on a flight through Cincinnati (which, for airline purposes, is actually in Kentucky) only an hour later than the flight I volunteered to give up. And the only seat left on the flight to Cincy was in first class. Yeah, we call that a bonus. Snuggled cosily in my first-class seat, I watched the in-flight movie:

The Blind Side

I do my best to go into movies with, at best, neutral expectations. I find it leads to much greater enjoyment of all kinds of movies. So, I wasn’t expecting for this to be the best movie ever, or to get bowled over by Sandra Bullock’s performance. And in sports movies, I expect a certain level of cheesiness. The Blind Side, however, failed to meet even my minimal expectations. The acting was fine, but the writing and directing… sheesh. I’m not sure I even have the vocabulary to describe how corny it was.

Now, I happen to have known a little bit about the story going in, from reading about the book (and even reading some excerpts in the New Yorker). Perhaps that colored my experience with the film, but I’d like to think I still would have groaned at the part early in the film where the teacher told Bullock’s character that “Big Mike” was basically an idiot, but he scored in the 98th percentile on “protective instincts.” Have you ever been given a test that graded your protective instincts? Is that something they only give to foster children? And then I groaned again when it came up in the scene where Mrs. Tuohy knew better than anyone on the practice field how to get Michael to be the best damned left tackle ever. (“Your team is your family; protect them like you would me and SJ.”)

Here is my summary of the movie:

Voice over, sad part, groan-inducing part, training montage, groan-inducing part, inappropriate laugh, more voice over.

Oh, and that training montage? Playing the Mickey Goldmill role was the youngest Touhy, SJ. Maybe I left my suspension of disbelief back at the airport. Good thing the little white boy was there to teach the big black boy how to play football.

I thought Sandra Bullock was good, but that Tim McGraw was better. The best part was the parade of cameos by current and former Division I college coaches.

Now I’m back safe and back to work on Monday.

Programming my DVR from away from home.

  1. Visit dishnetwork.com.
  2. Try to log in with several username and password combinations.
  3. Click “Can’t Login?”
  4. Enter my phone number (was that my home phone or cell phone?) and zip code to get an email to recover my password.
  5. Answer a secret question.
  6. Check all possible email accounts. Twice.
  7. Finally get the email, which has my password in plain text.
  8. Log into dishnetwork.com.
  9. Find and click on Dish Remote Access.
  10. Realize I stole the Ethernet cable from my Dish receiver to use for my Netflix streaming DVD player.
  11. Sigh.

On the plus side, the Dish Remote Access site is actually pretty cool. I gather that it’s the Sling Networks interface.

About the Food

There is a crescendo brewing about the food we eat. You read Fast Food Nation back in 2001. You saw Super Size Me. You watched Food, Inc. Now Jamie Oliver is on a mission to teach children about food. In the TED Talk below, he talks about the food we eat and his TV show shot in Huntington, W.Va. The demonstration of how much sugar kids get just from milk is impressively frightening.

more about "About the Food", posted with vodpod

It seems to me that setting a good example for my kids is the single biggest reason I have for getting my act together. I’m posting this here to remind myself.

Commenting on the News

We were joking in the office today about commenting on printed pieces as if they were blog posts, so I left an anonymous comment on this editorial about Richmond’s snow removal impotence.

Stating the Obvious

Apple's iPad

When Apple announced the iPad, I felt like one thing went without saying: the iPad is more than its form factor. But apparently that is not the case. I don’t claim to be a technology expert, so I can’t claim to predict whether the iPad will be a success or failure—whether the lack of flash, closed app approval process, lack of multitasking or any of a multitude of other perceived shortcomings will harm the device. Except to point out that many of those same flaws haven’t exactly hurt the iPhone and iPod Touch.

For years, computer makers have churned out Tablet PCs: with and without (slide-out or convertible) hardware keyboards; with and without stylus input; in various sizes and with various operating systems. Microsoft’s tablet adventures date back to Windows XP Tablet Edition in 2002. Back then, the idea was to basically replace the mouse with a stylus. To no surprise of the general public (because they were mostly not aware of the devices), these tablets weren’t a huge success.

Example Windows XP Tablet

Perhaps part of the failure for those devices owes to the technology available at the time. But more than anything, those devices failed in their software. Microsoft’s strategy was to leverage Windows, the most popular OS in the world, by making the huge number of popular programs available on their tablet OS. That strategy makes sense, but it also forced two insurmountable hurdles in front of the devices: the OS had to stick very closely to the look, feel and function of Windows, and the OS had to be build on the large (some would say bloated) Windows XP code base. If MS went a different direction, they risked breaking a large number of programs that depended on how Windows looked and functioned. The end result was essentially just a Windows computer, with a few tablet apps thrown in for good measure. The great staying power of Windows has had a lot to do with its backwards compatibility, so I’m not sure if the Windows tablets would have been successful with an entirely new OS.

The failure of Microsoft on touch-based operating systems is perhaps ironic, since most of the touch screens you encounter in your daily life run Windows software, but those are apparently added as layers on top the operating system. (You have seen the blue screen of death on an ATM before, haven’t you?) I don’t know exactly what vendors are involved in those devices, but MS was not able to leverage any of that technology in creating their early tablets. And judging by this presentation by Steve Ballmer at CES earlier in the month, they still don’t quite get it—despite quite a bit of experience in non-mouse-and-pointer interfaces (Surface, Xbox, IPTV etc.). What I see is Windows 7 loaded onto a touch device. There is a drastic difference between direct interaction (touch or stylus) and mouse-and-pointer interaction.[1]

The other day over at daringfireball.net, John Gruber wrote this about the iPad:

“It is surprisingly, delightfully, iPhone-esque in many ways. But if you use it for just a few minutes, it becomes obvious that the iPad is not a big stretched-out iPhone, but rather that the iPhone is a shrunken stripped-down version of the iPad.”

Apple has a field-tested, completely touch-based platform that they are expanding up to fill the tablet role. Like Microsoft, Apple is looking to benefit from their installed base and application ecosystem.

If you haven’t used an iPhone or an iPod Touch, you should head to the nearest Apple store or ask your neighbor if you can see hers. (Hey, there’s a pick-up line for you: hey baby, can I see your iPhone?) In just a few minutes, almost everyone is comfortable finding their way around the device. When I went to look it iPhones in the first-generation days my almost five-year-old daughters figured out how to take and view pictures and play music in just the time it took me to decide how much storage I wanted. And they couldn’t even read yet.

Many pundits say that the iPad doesn’t do everything they want it to do. I heard the same thing when the iPhone came out. And the iPhone 3G. And the iPhone 3GS. But, to continue beating the dead horse that has already been thoroughly pummeled, here is the famous reaction to the original iPod launch in 2001: “No wireless. Less space than a nomad. Lame.

More iPad reading:

———-
[1] This brings up one of the reasons I think Flash wouldn’t work on the iPad whether Apple allowed it or not: Flash interactions are designed for a standard PC with a mouse and pointer. Flash video controls would be too small to control on a touch device. Full Flash sites would be nearly impossible to navigate (how would you use all those non-standard scrollbars). And I’m not convinced all those free Flash games would be at all functional with a touch interface. back

How Aaron Kremer Can Use Twitter without Using Twitter

Much has been made of RichmondBizSense.com head Aaron Kremer’s love letter to Twitter. It seemed to offend some fans of the service, and it definitely confused some of his peers in the local media scene. It also prompted a response in the form of an open letter from my boss Jon Newman.

While much of the discussion around the post has chided him for only dipping his toes into Twitter and then calling it worthless, I’d like to take a slightly different approach.

The following are some ways that Aaron can use Twitter to help support and promote RichmondBizSense.com without encountering everything he dislikes about the service.

Tweet Me

RichmondBizSense.com should provide a dead-simple way for readers to tweet links to stories. Since they aren’t on Twitter already posting links to important stories that followers can retweet, they need to find a way to help guide the discussion on Twitter. By making it easy–and I mean single-click easy–for users to tweet about RBS stories, they’ll get more traffic. Each story could include a button that, when clicked, brings up twitter.com with the status field already filled out.  This gives RBS the opportunity to craft a 140-character tease for a story that will drive traffic. It also lets them set their own short url, which, if they use a service like bit.ly, will let them track how many times the link was posted. All of this can be done programmatically. How does it work? Tweet a link to this article to see. If you don’t want to build your own links, there are plenty of sharing widgets that will do it for you.

The Chatter Matters

Whether Aaron realizes it or not, his web site is an example of social media. When he left Media General, he could have gone off and started a print business paper. And he might have been successful. But, he chose to use the blog format, letting readers post comments on every story. We all know that comments can be a mixed bag, but hosting discussions has proved to be a Good Thing™ for many site owners. In the halcyon days of blogging, you could count on most of the discussion about your posts to happen in the comments and trackbacks. But today, much of that discussion is happening off of our sites and on social media platforms.

If you aren’t actively monitoring Twitter, you may want to find another way to engage that off-domain discussion. One way would be to use a plugin that shows Twitter discussions about your articles in the comments section. Many active Twitter users are compulsive content generators who like having their own platform to react to the world. If I comment on my Twitter stream, I know most of my followers will see it, but when I comment on your site, I don’t know who will see it and I might not see the responses. RBS already has comments and trackbacks, and this could be a way to encourage even more discussion.

Another option would be to implement a commenting system like Disqus or CoComment, which already tie into all of the social platforms.

Democratize

Aaron doesn’t like Twitter, but he’s not the only one over at RichmondBizSense.com. Maybe one of his reporters would take to Twitter a little better? It’s the rare business where the boss is the best twitterer, anyway. In fact, I’m not aware of any non-marketing local companies where the boss is the Twitter face of the company (feel free to prove me wrong, I’d love to follow some local magnates if they are out there). If any of his writers have an interest in or aptitude for Twitter, he should nurture that. Even if they don’t know what they are doing at first, the Twitter community is very accepting, and new users are able to catch on pretty quickly. And, hey, my own boss wrote up a nice set of instructions just yesterday that can help your reporters make the most of Twitter.

Anything Else?

Have I missed any ways that Aaron can take advantage of Twitter without subjecting himself to the dreaded “what I had for lunch” updates or the apparent glut of marketers on Twitter?

A List of College Teams I'm Pretty Sure Could Beat the Redskins

  • University of Florida
  • University of Southern California
  • University of Georgia
  • Middle Tennessee State University
  • Northland Community and Technical College
  • University of Richmond
  • Collegiate School (technically not a college, but sounds close enough)
  • 1976 Tampa Bay Buccaneers
  • Columbia University (1983-1988)